This Cookie Policy aims to inform you how “RULER-VELIKOV 91” Ltd. uses cookies and similar technologies when using the Urban Rovex website.
I. What are cookies
Cookies are small text files that are stored on your device (computer, phone, or tablet) when visiting a website. They allow the site to recognize your device and remember information about your preferences and actions.
II. What cookies we use
1. Mandatory (necessary) cookies
These cookies are necessary for the proper functioning of the website and cannot be switched off. They include:
- Cart and order management
- Basic navigation and access to secure areas
- Website security
Legal basis: legitimate interest.
2. Functional cookies
They allow the website to remember your preferences:
- Language selection
- Remembering entered data
- Content personalization
Legal basis: consent.
3. Analytical cookies
Used to analyze user behavior in order to improve the website.
- Google Analytics (_ga, _gid, etc.)
- Data on visits, duration of stay, and behavior
This data is processed in aggregate form and does not allow direct identification.
Legal basis: consent.
4. Marketing cookies
Used to personalize advertisements and measure their effectiveness.
- Facebook Pixel (_fbp)
- Advertising platforms and remarketing
Legal basis: consent.
III. Specific cookies
| Name | Type | Purpose | Duration |
|---|---|---|---|
| woocommerce_cart_hash | necessary | cart | session |
| woocommerce_items_in_cart | necessary | cart | session |
| _ga | analytical | Google Analytics | 2 years |
| _gid | analytical | Google Analytics | 24 hours |
| _fbp | marketing | Facebook Pixel | 3 months |
IV. What we use cookies for
Cookies are used for:
- Ensuring the normal operation of the website
- Improving user experience
- Traffic and behavior analysis
- Personalizing content and advertisements
V. Consent to the use of cookies
Upon your first visit to the website, you will be notified via a cookie banner, which gives you the opportunity to:
- Accept all cookies
- Decline non-essential cookies
- Configure your preferences
Analytical and marketing cookies are used only after your explicit consent.
VI. Managing cookies
You can manage or delete cookies at any time through:
- Your browser settings
- The website’s cookie banner
Please note that restricting cookies may lead to the website not functioning correctly.
VII. Third-party cookies
The website uses third-party services that may store cookies on your device, including:
- Google Analytics
https://policies.google.com/privacy - Meta (Facebook Pixel)
https://www.facebook.com/privacy/policy
These providers may process data outside the European Union, applying appropriate protection mechanisms (e.g., standard contractual clauses).
VIII. Storage period
Cookies can be:
- Session cookies – deleted when the browser is closed
- Persistent cookies – stored for a specific period or until deleted
IX. Changes to the policy
“RULER-VELIKOV 91” Ltd. reserves the right to update this policy. All changes will be published on this page.
X. Contact
If you have any questions regarding the use of cookies, you can contact us:
Email: office@urbanrovex.bg
Phone: 0885 52 66 08
